Social media was another essential component of the brand’s strategy, and we crafted a cohesive presence across social media platforms to engage customers and drive sales. Through compelling visuals, strategic messaging, and community-driven content, we helped Hola, Pasta! build a loyal following and establish itself as a premium pasta provider in both the wholesale and retail markets.

Hola, Pasta!

Hola, Pasta! came to Digital Design Farm seeking a cohesive brand identity that would capture the inspiration behind their wholesale and retail pasta offerings. We developed a vibrant and versatile brand system that reflects the company’s commitment to high-quality, handmade pasta. From the logo and color palette to typography and visual elements, every detail was carefully crafted to convey warmth, authenticity, and culinary excellence across all customer touchpoints.

To bring Hola, Pasta! into the digital marketplace, we designed and developed a custom Shopify website that seamlessly serves both wholesale restaurant clients and direct-to-consumer retail customers. The site balances a visually engaging user experience with practical functionality, including easy ordering, product filtering, and clear navigation tailored to different customer needs.

By integrating brand identity, digital presence, packaging, social media, and print marketing, we helped Hola, Pasta! create a seamless and impactful brand experience. From the first online impression to the final plated dish, every element works together to tell their story and drive sales across multiple channels.

Packaging played a crucial role in showcasing Hola, Pasta!’s artisanal quality and global flavors. We designed eye-catching, informative packaging that stands out on store shelves and aligns with the brand’s identity, incorporating rich textures, bold typography, and a storytelling approach that connects with food lovers and restaurant buyers alike.

To support their offline marketing and business operations, we designed a suite of printed assets, including business cards, postcard mail inserts, and wholesale price list sheets. These materials maintained brand consistency and provided both restaurant buyers and retail customers with a polished, professional experience that reinforced Hola, Pasta!’s premium positioning.